"These are some strategic marketing principles that shape how I think. Most, if not all, of these principles are stolen. P.S. This is a list in progress, so do your part for the empire and jump in the comments."

Undercurrent is a digital strategy firm. We apply a digital worldview to the challenges and ambitions of complex organizations.

Last October, I got a phone call from a recorded message asking me about putting advertising on my property. I hung up, but received the same call two days later; this time I called back, and a recording told me to press 9 to be removed from the marketing list. Despite pressing 9, I received the exact same call again a month later. I got mad, and decided to sue whoever was calling me. Here’s how I did it and got $4,000.

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via https://twitter.com/bryce/status/206171774608621568

No product placement here...

"I earned the gold card," Ochocinco said in a two-minute video posted to his Twitter account discussing his ordeal. "You know how many coffees I've had to drink and lemon loafs I've had to purchase to get to that gold card? I had $220 left on my Starbucks card. Not just any Starbucks card, but a gold Starbucks card."