via https://twitter.com/bryce/status/206171774608621568

Getting pretty sick of stuck-up, pretentious graphic designers thinking it's their duty to "fix" the Nets logo:

"Erin Esurance"

Consumer goods & etc. tied to their parent brands.

Locog insists the protections were essential to secure the contracts that have paid for the Olympics, but some fear the effect could be to limit the economic benefits to the capital's economy – and set a precedent for major national celebrations in future.

connection between branding customer experience