This past spring, the team at Path realized it was time for a change. The San Francisco-based startup had debuted its flagship photo sharing app (accompanied with a serious amount of media buzz and some mixed reviews) in November 2010, and had spent the first several months post-launch working to perfect the original product.

“Six months ago we stopped. We just said, ‘Okay, what are people really using Path to do?’” Path co-founder and CEO Dave Morin said in an interview this week. The company surveyed Path users and found that many were using the app to remember moments in their daily lives — it wasn’t just about sharing photos, it was about cataloging personal memories for themselves. “Ultimately we realized that we had to completely re-imagine Path.”

Path 2, the new version of Path that is launching Tuesday for both iPhone and Android, is what’s emerged from that redesign effort. But to think of this as the 2.0 version of Path would be a big mistake: Path 2 is a dramatically different product than the app the company launched one year ago.

A diary for a mobile and social world
Path 2 aims to be a “smart journal” that catalogs all the big and small moments of your daily life. Along with your photos and videos, the new app has features that let you keep track of your thoughts, the music you’re listening to, where you are, who you’re with, and even when you wake and when you sleep. You can choose to keep each update entirely to yourself, share it with your Path contacts (limited to 150 based on Dunbar’s number), or share it publicly via Facebook, Twitter, or Foursquare (Tumblr support is on the way.)

Path 2 screenshot (click to enlarge)

Morin took me through an in-depth demo of Path 2, and for me it had the perfect combination that I look for in the increasingly crowded world of mobile apps: It was both beautiful and actually useful. Lots of people — myself included — maintain personal blogs or use social media sites partly for the same reason that they would maintain a diary: To personally remember what they’ve done. Every New Years’, I vow that I will be better about tracking the little things that make up my days by keeping a journal, but I typically start slacking off on it a couple months in. With Path 2, it could be a lot easier to keep my resolution: It’s on my mobile phone which makes it easy, and the social options make it more fun.

More complexity, more competition
With this redesign, Path is going more squarely into competition with services such as Evernote and even Facebook, the platform on which it was conceived as a much simpler photo-sharing app one year ago. When asked about this, Morin stressed that Path is different from Facebook on several counts: “We’re private by default and always will be, while Facebook is often public by defualt. We’re a tech company, Facebook is a media company. We’re a freemium business, and Facebook is advertising driven.” He was more accepting of an Evernote comparison, but pointed out that many people use Evernote primarily to keep track of their business lives. “What Evernote does for work, we do for life.”

Path 2 music post (click to enlarge)

This move also brings up questions for Path that weren’t there when it was a simple photo sharing app. When you position your service to be something as personal as a diary, users have the right to be a bit more demanding than they would with a more standard social app. For example: Path 2 still does not have a one-button export feature for all your content, although Morin says this is on the way. Right now, the only way to get all your data from the system is by sending an email request to customer service.

Also, the ability to view and analyze your Path data from other perspectives — say by zooming out to see an annual timeline, or a month view — is not yet available. These types of features could be made possible if Path releases an API, which Morin says is a definite possibility for the future.

But will it have staying power?
The question of money is an important one here. Many web startups don’t start thinking seriously about revenue in the first couple years of business, but if you’re going to use an app as your personal journal, you want to have confidence that it will stay around for a while. Evernote, for example, is a profitable business: The company charges $45 per year for its premium app and the company’s CEO Phil Libin has been forthright about his mission to make Evernote a going concern for the next 100 years.

Path, which has 20 employees, is not at a point where it can cover its own costs. Path 2 is a totally free app and Morin says he has no plans to start running ads. The business model is a “freemium” one, but for now the only premium products Path sells are small: Additional photo filter options and the like. Path has other premium offerings in the pipeline, Morin tells me, and the good news is the company won’t have to worry about keeping the lights on for a while: It has taken on some $11 million in funding since its inception.

All in all, Path 2 is a great looking app and it stands a chance to become a big hit in the months ahead. But if it wants people to really be serious about committing to the new app, Path could do well to outline its financial plans a bit more firmly for prospective users.

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“Forget being in love with the open web and all that touchy-feely stuff.”

Jay Sullivan is Mozilla’s vice president of products, and for a spokesperson of one of the open web’s dearest darlings, he’s on a tear.

“If you want to have a variety of mobile apps, it gets expensive… that’s a lot of apps to build,” he told VentureBeat in a recent interview.

Sullivan is making a strong case against building native apps and for the mobile web as the new platform to (literally) end all platforms.

Now, a number of developments make his words especially timely. Yahoo has just announced Yahoo Cocktails, a set of tools for developers to use that make web apps look and behave more like native apps. Mozilla is working on tools to help developers sell web-based apps to mobile device users, enabling them to make profits just as developers in the iTunes App Store or Android Market can now do.

Even Adobe is scrapping Flash for mobile phones and pinning its hopes on HTML 5 for the mobile web. “HTML5 is now universally supported on major mobile devices, in some cases exclusively,” wrote Danny Winokur, Adobe VP and General Manager of Interactive Development.

“This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.”

It looks like mobile apps may be headed the same direction as multimedia CD-ROMs did a decade ago. Sadly for mobile apps, they don’t even have a useful second life as drink coasters.

But parties on the other side of the fence say it’s too soon to play Taps for apps. App advocates say mobile web enthusiasts are indulging in pipe dreams while the rest of the world is still working on proprietary technology stacks that do, now, what HTML5 has so far failed to deliver. Even if they admit that building for the mobile web will eventually be cheaper, faster and easier, it’s at least few years away from reality.

In the Mozilla Foundation’s new offices overlooking the San Francisco Bay Bridge, Sullivan — an unapologetic HTML5 advocate — sits in a conference room and rapidly deconstructs the assumption that to get your software onto a mobile phone you have to build a native application.

But he doesn’t resort to the familiar (and tired) ideologies about freedom from corporate technological tyranny that figure large in Mozilla’s current ad campaign. Rather, he gets downright practical.

First, he explains the obvious: Each mobile ecosystem has its own technology stack, its own operating system and programming language. That means developing apps requires a different skill set and a separate development process for each ecosystem.

At the end of the day, building a mobile web app instead of two or three or four native apps just makes more economic sense. “HTML5 is less expensive,” he says. “There’s always some stuff around the edges that won’t work perfectly, but compared to writing in seven different languages, it works.”

For developers, it’s technologically more manageable to build one mobile web app than a half-dozen or even just two native apps. And given the state of mobile web standards, we’re quickly approaching a point where end users can’t tell the difference between the two. All that’s really left is a business model for mobile web apps, Sullivan contends.

“When the web offers a more easy to access business ecosystem to developers, it will become more attractive.”

A better package

In conversations with organizations like Mozilla and Yahoo, in talks with mobile developers — basically, anyone who doesn’t have an explicit interest in promoting a single mobile operating system like Android or iOS — one trend is becoming quite apparent:

The app as you know it is dying.

It’s like the CD, an expensive package for digital information, a package that is increasingly becoming unnecessary and obsolete.

And just as with the CD, all we’re waiting for is a better delivery method to come along and kill it off.

The challenges to that shift are partly technical and partly cultural. Mobile web apps first must meet consumer demands for high quality and performance. And as previously noted, developers need to be able to market mobile web apps.

Yahoo is one company working on the first challenge. Bruno Fernandez-Ruiz is Yahoo’s platform vice president, and he is working on what he calls “a bunch of tricks to make web applications feel native.”

“We don’t want to emulate native, it has its own paradigm. What we want to do is create a new class of experiences. Something that’s the same across phones, TVs, tablets — the web is a paradigm that is cross-platform.”

But however much Mozilla or Yahoo might want to see the mobile web overtake native apps as a paradigm for ideological reasons, those who have to approach the problem practically in the here-and-now still have to deal with native issues and stacks.

“I absolutely believe that the mobile web is going to continue to grow rapidly,” says Jeff Haynie, who co-founded Appcelerator, a company specializing in getting web developers up and running on mobile OS platforms.

But, Haynie says, it’s too soon to discount the opportunity afforded by apps.

“That’s a huge opportunity for developers worldwide,” he continues, talking about mobile web apps. “But those compelling native experiences across lots of devices are where opportunity is going to be in the near-term. Consumers have come to expect a very high bar from experience, like the Flipboards and Instagrams that you just can’t acheive now with a web app.”

Referring to Mozilla et al., Haynie says, “These companies have many, many web developers — their foundation is the web. That’s what they’re yearning for, how to leverage that. That’s the promise of the web…

“The real question is, how do you let web developers build applications that span the native experience and the web?”

Web advocates, not surprisingly, have answers: New technologies and new marketplaces for making  money from web apps.

New technology for the new mobile web: JavaScript and Node

JavaScript and Node.js are two key technologies that will make the transition from native apps to web apps possible.

“JavaScript is LISP in disguise. It’s as powerful as any functional programming language can be,” says Yahoo’s Fernandez-Ruiz.

And with JavaScript-based Node.js in the equation, he says, “It’s hard to tell if this will be the next Ruby on Rails, but this could be.” (Ruby on Rails is a platform for developing web applications that has become wildly popular in the past few years, thanks to the speed with which developers can create sites and apps using it.)

JavaScript and Node are core components of Yahoo’s Cocktails, a new suite of tools to help developers make their mobile web apps look and feel indistinguishable from high-quality native apps. Fernandez-Ruiz says that in early previews, responses from mobile developers have been positive and enthusiastic; everyone wants to get their hands on it.

Getting content to run consistently across all mobile and device platforms is a daunting task, and to date, many companies are trying to tackle it by translating code from one OS’s language to another, e.g. Objective C for iPhone development to Java for Android development.

But the code that comes out on the other side of such translations is too often spaghetti, and trying to solve the compatibility problem programmatically isn’t a long-term option.

Instead, said Fernandez-Ruiz, “We decided to solve the problems of the next three years rather than the problems of today.”

Ideally, Yahoo wants to eliminate the multi-language scenarios that introduce complications for developers. That’s the goal of Cocktails. One Cocktail product, called Mojito, uses JavaScript and Node to run a single codebase both on client and server side.

“We’re not making any difference between the front end and the back end,” says Fernandez-Ruiz. “For us, it’s the exact same code.”

Manhattan, another Cocktail, is a Node.js hosted environment for Mojito. Apps can be wrapped in a native shell and shipped to the iTunes App Store or the Android Market or simply run in a browser, and Manhattan helps to speed up the user experience access across high- and low-speed networks and to run apps on platforms that don’t have full HTML5/CSS3 support.

While Node has been shown to have insane performance benefits, Fernandez-Ruiz says, “We’re not using it for event-driven, low-latency reasons, although those are there. We’re using it because it runs JavaScript on the server side.”

JavaScript is evolving, he says. “The next generation of JavaScript will make the it a compelling, high-performance programming language for the web. This is a new class of web apps that are cross-environment, continuous, fluid experiences.”

And for the end user, Fernandez-Ruiz says that jumping from one interface on a TV to another interface for the same service on a tablet or smartphone or PC is disturbing. “But with HTML5, CSS3 and JavaScript, you can have apps that look and feel the same.”

This is something we saw in action when we reviewed LinkedIn’s latest suite of mobile apps, which are Node-powered and web-heavy. Even the native apps for iOS and Android relied heavily on the mobile web for a lot of pages and features, and the mobile web version of the app looks and functions exactly the same as the native versions.

For Yahoo’s purposes, Fernandez-Ruiz continues, “Node.js is part of the puzzle, to execute code on the server side. But the premise is the same: It’s not native; it’s the web.”

Yahoo will also be introducing other Cocktails, including Windjammer and Screwdriver, in the near future.

But Haynie says the web-app-in-a-native-wrapper model should be regarded with some caution.

“That kind of hybrid application — we’re seeing almost no one using that rig[…]

Jealous of your iOS-carrying companions who have been blasting Asteroids for months on their handsets and tablets? Prepare to quell your rage, as Atari has announced that its Greatest Hits app has launched for Android devices. Surpassing 3.5 million downloads in the iTunes App Store, the company has expanded the offering to Google OS faithful -- and it'll come with Missile Command for free, along with a 100 title catalog looking back on 30 years of gaming. Once you grab that install, you'll have your pick of 25 game packs for a buck each or you can spring for the whole lot for a cool Hamilton. The app is available now for both tablet and smartphone users, should you prefer a larger screen when your Centipede addiction strikes. For a full list of titles, hit the PR button after the break before checking things out for yourself in the Market.Continue reading Atari Greatest Hits app lands in Android Market, Star Raiders awaits your download
Atari Greatest Hits app lands in Android Market, Star Raiders awaits your download originally appeared on Engadget on Sun, 06 Nov 2011 08:36:00 EDT. Please see our terms for use of feeds.
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China experienced 870% growth in app sessions between January and October 2011, according to Flurry Analytics.

UPDATE: Looks like the ANT+ adapter for iPhone will be available later this week.

Garmin has announced the Garmin Fit app for iPhone and Android this morning, and an ANT+ adapter for the iPhone (that link wasn’t live when I posted this, but it probably will be later this morning). This is Garmin’s first fitness app, allowing users to track speed, pace, distance, time and calories. And at $0.99, it’s likely to gain a lot of users pretty quickly.

With an ANT+ enabled Android phone, or the $49.99 ANT+ adapter for iPhone, you’ll also be able to pair Garmin heart rate and cadence accessories with your phone.

Two more screen shots and then the full news release, which has more details…

Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, today announced Garmin Fit™ for iPhone and Android – its first fitness app that lets users track metrics such as speed, pace, distance, time, calories and with the help of Garmin accessories displays heart rate and cadence. Garmin Fit also maps and automatically uploads workouts to Garmin Connect™. Garmin also introduces its ANT+™ adapter for iPhone allowing users to use their Garmin ANT+ accessories with their iPhone.

“Garmin Fit is the ideal solution for users who are new to the fitness tracking landscape and for those looking to stay totally connected,” said Dan Bartel, Garmin’s vice president of worldwide sales. “To be able to utilize Garmin’s powerful fitness accessories with the same device that plays music, makes calls and uploads workouts automatically to share and analyze, makes Garmin Fit a must have app.”

Whether running on a local trail, cycling around the neighborhood or traveling for business Garmin Fit makes it easier than ever to see how far, how fast and where users have been. Garmin Fit ensures users will never be stuck without a way to track their workouts even when they forget to charge their Forerunner™ GPS enabled watch or fail to pack it for a trip. With the tap of a button Garmin Fit displays time, distance, pace and calories and even allows users to control their music from within the app. Never miss that important call – during a workout users will also be able to view and answer incoming calls and text messages without interrupting Garmin Fit ($0.99 USD).

Upon completion of a workout, users will be asked to name the activity and will have the opportunity to input notes about how the workout went or what the weather was like. The data will then be automatically sent to the user’s account in the ever-expanding and free Garmin Connect™ community (http://connect.garmin.com). Here users can quickly and easily log their workouts, track their totals, set goals, share workouts with friends and family and participate in an online fitness community of more than 70 million activities around the world. Garmin Connect displays metrics such as time, distance, pace, elevation and heart rate. This information is shown through charts, illustrations, reports and a variety of map representations including street, photo, topographic, and elevation maps. Garmin Fit will display the previous 30 days of Garmin Connect history as well as charts directly on users’ smartphones — giving them an extra tool to achieve their goals.

With Garmin’s ANT+ adapter for iPhone, available now at www.Garmin.com ($49.99 USD), users will be able to monitor and record their heart rate and cadence directly on their phone when paired with those optional accessories. One such accessory is a footpod sensor – which allows users who are training indoors to track their speed, pace, distance and run cadence.

Garmin Fit is the latest solution from Garmin’s expanding fitness segment, which focuses on developing technologies and innovations to enhance users’ lives and promotes healthy and active lifestyles.  Whether it’s running, cycling, or other athletic pursuits, Garmin fitness devices are becoming essential tools for athletes both amateur and elite.  For more about features, pricing and availability, as well as information about Garmin’s other fitness products and services, go to www.garmin.com/intosports, www.garmin.blogs.com andhttp://twitter.com/garmin.

The mobile web version of Nokia Maps now looks and behaves more like a standard native application on Google Android and Apple iOS devices, thanks to HTML5: The navigation service now provides offline downloading of maps. This ability can reduce mobile broadband data charges or allow map usage in areas that have limited or no wireless data service.

Enthusiast site Android Community noted the updates on Monday by way of the HandHeld Blog. In addition to the downloadable maps, the service — found at http://m.maps.nokia.com — also adds public transit directions to supplement the existing walking and driving navigation as well as points of interest (POI) and guides to the local area.

Nokia’s mapping service is arguably one of the best software products to come from the Finland-based handset maker, and this update makes it even better. Why else would Microsoft decide to integrate Nokia Maps in the Windows Phone platform going forward? I used the web version of Nokia Maps earlier on Monday, finding it to be so full-featured that it was almost difficult to believe it to be a web application.

 LoadingNextPreviousPicture 1 of 6 nokia-maps-1-save-local

The offline mapping mode is welcome, especially when many smartphone owners pay for set amounts of wireless data. Google, too, recently introduced downloadable maps, partially for this reason. Nokia’s implementation is somewhat limiting, though, at least in my short tests. The initial geographic area I wanted to map was too large, so Nokia Maps wouldn’t save it. I had to keep zooming and cropping before saving.

The end result was a reasonable size — about 15 square blocks of Philadelphia — and I had to boost the storage limits allocated to the service to get the 19 MB area map downloaded. Nokia calls these “neighborhood maps,” so if you’re planning to visit several areas, each neighborhood will have to be downloaded separately. That differs from Google’s solution, where I was able to grab a map of 10 square miles. Once you have a local map from Nokia stored on the device, you don’t have access to the guides and POIs, but you can zoom in for greater detail, just like Google’s version.

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The mobile web version of Nokia Maps now looks and behaves more like a standard native application on Google Android and Apple iOS devices, thanks to HTML5: The navigation service now provides offline downloading of maps. This ability can reduce mobile broadband data charges or allow map usage in areas that have limited or no wireless data service.

Enthusiast site Android Community noted the updates on Monday by way of the HandHeld Blog. In addition to the downloadable maps, the service — found at http://m.maps.nokia.com — also adds public transit directions to supplement the existing walking and driving navigation as well as points of interest (POI) and guides to the local area.

Nokia’s mapping service is arguably one of the best software products to come from the Finland-based handset maker, and this update makes it even better. Why else would Microsoft decide to integrate Nokia Maps in the Windows Phone platform going forward? I used the web version of Nokia Maps earlier on Monday, finding it to be so full-featured that it was almost difficult to believe it to be a web application.

 LoadingNextPreviousPicture 1 of 6 nokia-maps-1-save-local

The offline mapping mode is welcome, especially when many smartphone owners pay for set amounts of wireless data. Google, too, recently introduced downloadable maps, partially for this reason. Nokia’s implementation is somewhat limiting, though, at least in my short tests. The initial geographic area I wanted to map was too large, so Nokia Maps wouldn’t save it. I had to keep zooming and cropping before saving.

The end result was a reasonable size — about 15 square blocks of Philadelphia — and I had to boost the storage limits allocated to the service to get the 19 MB area map downloaded. Nokia calls these “neighborhood maps,” so if you’re planning to visit several areas, each neighborhood will have to be downloaded separately. That differs from Google’s solution, where I was able to grab a map of 10 square miles. Once you have a local map from Nokia stored on the device, you don’t have access to the guides and POIs, but you can zoom in for greater detail, just like Google’s version.

Related research and analysis from GigaOM Pro:Subscriber content. Sign up for a free trial.
App Developers: Are You Ready for HTML5 and Metered Data?Mobile Q3: the fight for OS domination continuesThe future of mobile advertising, 2011 – 2016

Samsung and Google jointly delayed a U.S. press event last week that was expected to see both the next version of Android as well as the first phone to run it, dubbed the Nexus Prime. The actual name may vary based on which network operator carries it, but the Prime is anticipated to raise the bar as a flagship Android handset.

I received direct word of the event postponement and now have an invite for the rescheduled event. As it’s slated for Oct. 19 in Hong Kong, I’ll have to pass on attending, but will have an update after the news hits thanks to a live video feed.

The Nexus Prime has already appeared in a video demonstration that loosely validates some of the rumored specifications, such as a 4.65-inch display with 1280×720 resolution, on-screen software buttons in place of capacitive or hardware buttons, and the Ice Cream Sandwich version of Google Android.

Google’s quarterly investor call took place this week, with CEO Larry Page saying Ice Cream Sandwich was “soon to be released.” Other interesting Android data shared by Page indicates Google’s growing momentum in the mobile market:

190 million total Google Android devices have been activated.
Mobile revenues for Google have grown 2.5 times in the last 12 months with an annual run-rate now topping $2.5 billion
Google Maps has expanded in August by 40 countries, now supporting 130 nations.

Of course, the populations across that many countries often speak different languages. Google Translate for Android gained broader support for an experimental feature that allows two people to converse in real-time, with both speaking in their native language.

 
Conversation mode already supported English and Spanish, but this week gained a dozen new languages: Brazilian Portuguese, Czech, Dutch, French, German, Italian, Japanese, Korean, Mandarin Chinese, Polish, Russian and Turkish. The software requires a button press before each person speaks, but can greatly assist when visiting a foreign country.

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Jawbone's fitness-obsessed wristband appears to be closing in on the retail finish line. The Up pairs with what appears to be an iOS app, (no news on whether an Android version is in the pipeline), and will pile on the guilt about your disgustingly sedentary lifestyle. You can have the luxury of feeling like a weight loss reality show contestant by scheduling "get up and move" reminders when you've succumbed to watching back-to-back mediocre sitcoms with a Doritos family bag chaser. There's also a sleep tracker and a challenge tab to plot your amazing weight loss journey (or descent to an early demise) against friends and family. It'll monitor what you eat, and even tell you which foods "help you feel your best." (We think it's cake.) No word on price or arrival date just yet, so you'll just have to put up with Autom until we hear more.

[Thanks, Luke]

Jawbone's Up wristband warms up at AT&T store, wants you faster, stronger originally appeared on Engadget on Thu, 13 Oct 2011 16:56:00 EDT. Please see our terms for use of feeds.
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Ready to find the Higgs boson particle? A newly released Google Android app which provides live results from the Large Hadron Collider has debuted thanks to scientists at Oxford University and the application is 100% free to use.

The CERN approved application provides a live feed into what particles are being smashed at the moment and imagery is shown using computer-generated 3D models which allow users to see the particles from every angle.

According to Android Market statistics more than 10,000 people have already downloading the application.

Writing about the application Dr. Alan Barr wrote on the University of Oxford’s science blog:

“For ages I’d been thinking that with the amazing capabilities on modern smart phones we really ought to be able to make a really great app—something that would allow everybody to access the LHC data,” while adding, ”We’ve squeezed in a bunch of cool features. If you want to learn about the science of the LHC, then you can play with the animated tutorials. Then you can stream videos to your phone about the construction of the detector, and its operation.”

Users should be aware that not all data will be shown because the Large Hadron Collider uses several gigabytes of data every second.

According to PCMag:

One notable feature is called “Hunt the Higgs,” a game that sees the user try to find the Higgs boson, the so far never-seen particle that physicists predict will help explain how matter has mass (the LHC may find evidence of its existence in 2012). The game involves looking at slides of reactions and trying to discern which particles are present. It’s just a game, however—not actual research.

At this time the application is only available for Google Android based devices and programmers for the application have no plans to release an Apple iOS version.

 

 

Large Hadron Collider Debuts Google Android App, Says No Thanks To iOS is a post from: The Inquisitr

PREET BANERJEE | Columnist profile | E-mail
Globe and Mail Update
Published Tuesday, Sep. 27, 2011 10:26AM EDT
Last updated Wednesday, Sep. 28, 2011

Hipmunk's mascot with an Android spin

Hipmunk has finally brought its travel search application to the Android operating system, with a brand new mobile app that will hit the Android marketplace Thursday.

Hipmunk for Android, which for now only facilitates flight searches, is impressive because it retains all the slickness of the company’s existing web and mobile offerings. That’s no small feat for an app made for Android, an operating system that generally takes a backseat to Apple’s iOS when it comes to user interface design.

I played around with the new app at Hipmunk’s San Francisco headquarters this week, and it’s a pleasure to use. For lack of a better comparison,  the experience is just as smooth as using an iPhone or iPad. That’s not an accident, said Hipmunk’s Android developer Ryan Oldenburg, who worked full-time on the app since joining the company in mid-June.

“The biggest thing about our Android app is it doesn’t not do anything the iOS app does,” Oldenburg told me in an interview. “We really went the extra mile on everything.” In fact, a couple of features — such as the ability to easily clear your flight search history — are currently only found on the Android app, and are likely to be added to the next version of Hipmunk for iOS.

Hipmunk’s Android debut could mark a significant inflection point for the year-old company, which has attracted a loyal following among the early adopter set. iPhones and iPad owners are certainly the choice of many influential folks in tech and media, but Android devices currently account for about half of all smartphones sold in the US. Now that Hipmunk can better serve that huge chunk of the mobile world, the travel app beloved by the cool kids could finally start to get the mainstream following it deserves.

Here are some screenshots of Hipmunk for Android (click to enlarge):

           

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Wikets, a soon-to-be-released iPhone application that recommends places and products to friends, announced a $1.5 million seed round from Andreessen-Horowitz and Battery Ventures today. But will yet another recommendations product survive when reviews and opinions already litter the Internet?

I imagine these recommendation apps to be like little bodies treading water in the Internet ocean. Apps like Where exist in rafts, websites such as Yelp are the ships that float on their own, and companies that provide exit strategies or funding are the lifeboats searching the scene for people to pick up.

Not every treading body drowns. Wickets is hoping a classic approach to recommendations will help it edge out competitors, openly acknowledging that the space is crowded.

“We are doing it the old fashioned way. Our goal was to come up with a way users can put their best recommendations at their friends’ fingertips,” said Wickets chief executive and co-founder Andy Park in an interview with VentureBeat.

Wickets works by allowing you to follow other Wikets members and see their recommendations in a stream. Recommendations are made by searching a particular place or company, finding the product and adding your two cents right on its page. You can save recommendations in wishlists and define a wishlist by topic. Commenting is also enabled on the various reviews.

Based on how many people “re-recommend” what you’ve already recommended or add your review to their wishlist, you get points, which can result in gift cards. The company is not releasing the names of all of its retail partners, but does say the first gift cards awarded could be from Amazon, iTunes or other large scale retailers.

Park says that the app solves two problems: having to find a product and send an email or text regarding the product, as well as time spent waiting for a recommendation when requested from friends. The app solves these issues by attaching a review directly to the product or place page and, in theory, your friends’ recommendations will already be available on the app, so you won’t have to query the person directly.

This requires that people actually use the app, however. The app can’t reach its full functionality until a majority of your own friends are using it. So how will Wikets get people to use the app? The company believes Facebook and Twitter connect, a prompt to find friends, and a natural desire to meet people will bring in the required amount of users.

By “natural desire to meet people,” Park means that because you can see friends-of-friends’ reviews, you will want to get to know those people as well. For example, if you’re with someone who mentions a restaurant your friend reviewed, you can offer to invite that friend along since you know they like the place. It’s a little intangible, however, and hard to measure if downloads will directly correlate to people meeting each other.

User acquisition is a big problem for app companies today, which have turned to gamification, or a rewards system such as Wiket’s as a way to lure people. A number of crowdsourced products such as CrowdTwist, BunchBall and Needle are all doing this. But as any gamer knows, getting rewarded is great, but its entertainment value will die if the means by which you get rewarded is boring.

Parks did, however, say that he is saving specific strategies for the app’s launch.

The growth of a company like this is very much up in the air, especially as funding becomes less and less of an indicator that a company is worthwhile.

Matt McCall of Chicago venture firm New World Ventures told VentureBeat, “There are just way too many companies getting funded.”

For now, however, Wikets has been pulled out of the ocean to develop its app with capital from investors Battery Ventures and Andreessen-Horowitz. It is using the funding to launch the application, which went into full development after the company closed on the round in May.

Prior to the round, Park knew Marc Andreessen and Ben Horowitz when his former company BladeLogic was a competitor of their Opsware, both optimization focused data centers. BladeLogic went public in 2007 and was sold to BMC Software in 2008. The teams grew mutual respect over the years and are collaborating this time around.

Wikets plans to launch the iPhone app in October, as well as announce its strategy and partners further. For now, the seed round will keep the project afloat.

[Photo courtesy of Andrew Doran/Shutterstock]

Filed under: deals, mobile, VentureBeat

A few months ago I tweeted this: “If I were a publisher I would either: a) pull my app from the App Store or b) invest all available cash in Apple stock.” The latter piece of advice was probably pretty solid, if not very practical — Apple’s stock has been performing like no other in recent history.

But my former piece of advice for publishers – to pull their apps from the App Store – doesn’t seem to have resonated much, as many publishers keep pushing out their respective iPhone and iPad apps. That said, I’m betting this trend is a short-term fad that will eventually reverse, and here’s why:

The fragmented app world is a drain on development resources
The beauty of the Web is that it standardized access to information across machines, operating systems, and browsers. No more rewriting code to be Mac-, PC- and Unix-compatible, etc. Publish once on the Web, and the information will be accessible by all of humanity regardless of any configuration they might use to access it. Recently, the various app stores have again started fragmenting a world that had largely become defragmented. A fragmented dev world imposes costs and headaches on those that choose to support the various apps. That might not be a huge tax on tech companies, per se, but for publishers, supporting multiple apps will become a headache and a totally unnecessary tax, which leads me to my next point.

For most websites, the ROI of an app is unclear
A native app is a great way for developers to create functionality that’s not possible with a web page (or that might otherwise require the use of Flash in a web page). Games are a perfect example of this. For a publisher whose product is words and pictures, it is unclear what additional functionality an app can provide that a well-designed Web page cannot. Sure, it’s always possible to slap some artificial stuff on an app (and The Daily is a great example of things that can be done on a publisher app), but the question is whether those things are done because it’s possible to do them, or because they are actually useful.

I’d argue that the most useful mobile reading experience is on Instapaper, which is a clean presentation of the text with proper typography — attributes that are all perfectly achievable in a well-designed mobile website. The only two exceptions here might be: a) video and b) offline reading. The gap on both is closing with HTML5, and soon even these “app excuses” won’t be a valid reason for justifying development of proprietary mobile apps.

You can’t link — or, at least, link easily — to apps
When deciding to publish content in an app rather than a mobile website, it’s important to understand that the value of links, as we know them on the Web, is greatly diminished. Because an app is a standalone program, not a part of the open Web, linking to other pages is clunky at best. You cannot link to content on other apps. And links to websites, while possible, require switching the user to another application (AKA a mobile browser) and disrupting the user experience between articles.

You’re being held hostage on someone else’s platform
Lastly, and possibly most importantly, is the ownership of the platform on which you publish. No one owns the Web, and therefore no company can impose new rules, pricing, censorship or other surprises along the way (FCC regulation aside, of course).

When developing a mobile app, a publisher technically becomes a node within someone else’s platform — namely Apple or Google — and is bound by their rules and whims. Apple’s decision to impose a 30 percent tax on all publisher subscriptions done within apps is just one example of this. The Financial Times created a lot of buzz with their decision to fully withdraw from the App Store and go all-in with their mobile Web app. Developing an app for someone else’s platform might give the illusion of a new marketing channel, but in reality it means becoming a node in someone else’s business model.

All that said, a mobile app can be a decent marketing channel, and there is value for publishers in having a presence inside the various app stores. But if you peel away all the other layers of what an app can be and focus on it exclusively as a marketing channel, then the conclusion is that an app for publishers is basically a bookmark on people’s phone screens. That’s it — a reminder to consume the publisher’s content, and a quick link to do so.

I urge (and predict!) that publishers stick to these principles after the “we need to have an iPhone/iPad/Android/WebOS/Win7/etc. app” hype passes:

Use limited dev resources to build a single, great mobile Web version of their website.
Submit a bookmark version to all the app stores of an app that launches the Web browser with their mobile Web site.
 Use services specific to mobile, which provide readers a superior browsing experience, tailored for the mobile Web.
 Alter monetization strategies for the mobile environment, opting for revenue generators that are perfected for mobile consumption.

Mobile is putting pressure on publishers to quickly adapt and successfully deliver. In a “sink or swim” environment, the hype of apps is ultimately going to weigh publishers down. There is no real reason for publishers to spread their dev resources thin, supporting multiple proprietary apps that break links and really serve someone else’s strategy more than their own.

Yaron Galai is the CEO and co-founder of Outbrain, a web-based recommendation engine. 

We’ll discuss the app economy, its rise and possible fall, and the opportunities presented by HTML5 at our annual Mobilize event in San Francisco, September 26 and 27th.

Image courtesy of Flickr user Sean MacEntee.

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Salesforce.com GM of Platforms (and former Heroku CEO) Byron Sebastian

Last week, Facebook and Heroku announced a partnership through which Facebook developers could easily launch applications on Heroku’s cloud Platform-as a Service via the Facebook development portal. That appears to have been a smart partnership for Heroku, which reports it saw more than 33,800 Facebook applications launched on its service since the social network giant unveiled new features at yesterday’s f8 conference.

On the official Heroku blog, Adam Seligman notes “that’s more than 20 [applications] a minute. Facebook has again innovated and captured the excitement of the developer community.”

However, in the comments to both Heroku’s post and on Hacker News, there’s some debate over whether these are “fake apps” launched to get access to the new Timeline feature. It’s difficult to tell, especially because developers don’t need to launch on Heroku to access those features, some commenters claim.

Assuming at least a good portion are actual applications, though, such a large number is also a ringing endorsement for PaaS, in general, which increasingly appears to ideal for developers wanting to build and launch lightweight applications. For individual developers, PaaS is a way to host an application without getting caught up in systems management or other low-level concerns. Enterprise developers get the same benefits, even if they only utilize right now for non-mission-critical Facebook or mobile applications.

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What is the newly launched BostonGlobe.com? Depending on what type of device you use to view it, you might guess it’s a regular desktop website, a tablet Web app, or a mobile phone site.

All of those answers are… Read more

Former Ning CEO and co-founder Gina Bianchini has launched a new social application called Mightybell, which tries to help people create, achieve and share experiences using step-by-step actions. The application is available on the iPhone and on the web.

The idea of Mightybell is to break up a specific goal or action into smaller steps, allowing people to experience something new every day. Each Mightybell Experience includes multiple steps, which are defined by a creator and shared with friends, fans, and followers over social media. It can be anything from getting a job, completing a task, or preparing for a vacation. An early example is a travel guide for 10 “down and dirty” days in southeast Alaska.

Creators and users can track their progress using analytics that show how an experience is faring. Creators can see what users are doing, and users can measure their progress and record their actions. Bianchini said social users are craving more than just status updates and sharing; they want to achieve things in the real world and help others to do it, too.

“Mightybell seeks to offer creators, instigators, bloggers, organizers, operatives, entertainers, artists, teachers, guides, and everyone’s alpha friend a simple way to take new social technologies and turn them into compelling experiences for people in the real world,” Bianchini said. “We think the next innovation in social software will be its impact on daily life.”

Mightybell was founded last year after Bianchini left Ning and joined Andreessen Horowitz as an entrepreneur in residence. The company has raised a $2.1 million seed round late last year led by Floodgate and First Round Capital, with a handful of other angel investors participating.

The idea seems stem from the larger goal of using social and web tools to promote self-improvement. Twitter founders Evan Williams and Biz Stone’s Obvious Corp. recently backed a start-up called Lift, which tries to improve human potential through reinforcement. It’s a concept that’s certainly becoming more popular now, as familiar names turn their attention to this next opportunity in social software.

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Writing and sending postcards is a traditional vacation ritual and, thanks to the wonders of modern technology, can cost you no more than a little time and energy.

Don’t be forced to choose among cheesy print postcards at your vacation destination — use your own iPhone photos with one of these fabulous, free apps that creates electronic postcards you can email.

While your dear old grandma may still prefer a card of the paper variety, next time you’re on a trip away from home, why not drop a line to your friends, family and colleagues using one of these apps?


1. SodaSnap



SodaSnap offers a simple app interface that matches the simplicity of the final product. To get started, choose an image. You can either select a photo from your iPhone's camera roll, snap a pic of your surroundings, or use your location.

Using your location brings up the maps app from which you can screengrab. This doesn't make the most compelling picture postcard, but it may be a useful tool for meetings and invitations.

Once you're happy with your image, you can add text and hit the "Share" button. The way the app is designed, it's pretty much what you see is what you get, so you'll have a good idea of what the recipient will see in the inbox. As well as email, there are options to share to Twitter and Facebook.


2. Photocards


The Photocards app allows you to snap a pic or grab one from your camera roll. When you've sized the photo to fit the frame, you can choose a background.

The available backgrounds display classic stock photography — the sky, greenery, sand, landscapes, etc. — but the pleasant surprise is that the images are actually decent quality. The not-so-pleasant surprise is that you have to pay for some of them.

With your background and picture in place, it's just a matter of penning a few lines before emailing your creation.


3. Montager


Montager is a little different because it acts as more of a photography tool. However, we really like that it lets you get creative with your pics.

It offers a number of templates that allow you juxtapose three images into a mini-montage. You simply double-tap the empty space you want to fill, and then create your triptych either on-the-fly with photos taken with the iPhone's camera, or from pics saved to the camera roll.

Although there's no built-in text options, you can email from within the app, so add your message there.


4. Current Postcards


Once you've snapped a photo or grabbed one from your camera roll, the Current Postcards app lets you select a font (a big bonus in our book) before opening the theme gallery.

Themes categories include Birthday, Special Events, Holidays, Everyday or Just For Fun. While we'd struggle to pick a theme from most of the clipart-esque options, the simple postcard in the "Everyday" category (as seen above) is quite classic.

You can send your Current Postcards creations via email or post to Facebook.


5. Postino


Creating a postcard with the Postino app is a four-step process. First upload a photo from your camera roll or capture one anew with your iPhone.

Next write the message, and then you're onto the really fun step — adding your signature.

You can scrawl your John Hancock on your iPhone screen with your finger. We think this would be a really nice touch if you're sending postcards with a child — although, if your finger writing skills are as rubbish as ours, your signature may end up looking like a child's anyway!

Once you've added that personal touch, email your postcard.

Thumbnail image courtesy of Steve Moses

More About: app store, apple, iphone, iphone apps, iphotography, List, photography
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